Privacy Policy

Last updated: 19 July 2026

Short version: Hatchkin is made to be safe for players of all ages, including children. The game creates no account of its own and stores your pet and progress on your device — and, only if you choose to sign in to Google Play Games, a backup copy is saved to your own Play Games saved games so your companion can come back on a new device. To keep it free, it shows a small number of ads (Google AdMob) — always non-personalised and child-appropriate — and uses anonymous gameplay analytics (GameAnalytics) that never use the advertising ID. In the EEA and UK you're asked, on first launch, to agree before any non-essential information is stored on your device for ads, and where you're a child that permission is one for a parent or guardian to give. If you choose to sign in, Google Play Games powers the leaderboards and achievements. We ourselves collect nothing.

1. Who we are

MB Natura Tubs is a company registered in Lithuania, registration number 306734107, registered address Prancūzų 77-11, Kaunas, 44427, Lithuania.

We are the data controller for personal data processed in connection with the Hatchkin mobile game.

Contact: info@naturadigitalis.naturatubs.eu

2. What data is processed

We ourselves do not receive, store, or have access to any of the third-party data above. We see only aggregated, anonymised reports (for example, "how many eggs hatched this week").

3. A game for children too

Hatchkin is directed at players of all ages, including children, and is built accordingly:

• Ads are always served in child-directed, non-personalised mode with child-appropriate content ratings. No advertising profile is ever built, for anyone.
• Analytics uses a random install identifier — never the advertising ID — and records only game events, never identity.
• The game has no in-app purchases, no chat, no social features, no user-generated content, and no external links inside the game.
• In line with children's privacy laws — including the US Children's Online Privacy Protection Act (COPPA) and the EU/UK GDPR — we do not knowingly collect personal information from children. If you believe a child has somehow provided us personal data, contact us and we will delete it.

Parents and guardians. Where the law asks that a parent or guardian consent on a child's behalf — for example under the GDPR, for children below the age of digital consent in your country (which ranges from 13 to 16) — that consent is sought through the on-device consent form described in section 4 before any non-essential data is used. Because the game keeps no account and stores progress only on the device, in almost every case there is nothing for us to hold, correct, or delete on a child's behalf — but a parent or guardian is welcome to contact us at any time.

4. Advertising (Google AdMob)

To keep the game free, Hatchkin shows a small banner and an optional rewarded ad (a "pep-up" you may choose to watch, at most three times a day, to help care for your pet). Ads are provided by Google AdMob and are always non-personalised and child-appropriate, regardless of who is playing or where. Hatchkin instructs AdMob to treat every user as a child — using Google's "child-directed treatment" and "under the age of consent" settings and a maximum ad content rating suitable for all ages — so no advertising profile is ever built and the advertising ID is not used for anyone.

Consent (EEA/UK). The first time you play in the European Economic Area or the United Kingdom, a Google-certified consent form (the User Messaging Platform) asks your permission before any non-essential information — such as the device storage used to limit how often the same ad repeats — is used for advertising. Because Hatchkin is a children's game, this request is one for a parent or guardian to confirm. If permission isn't given, the game stays fully playable and any ads shown rely only on what is strictly necessary to serve them. You can change this choice at any time from the game's settings.

Google's handling of ad data is governed by the Google Advertising and Google Privacy policies.

5. Analytics (GameAnalytics)

We use GameAnalytics to understand how the game is played — for example, how many eggs hatch, which life stages players reach, and which devices are used — so we can fix problems and improve the game. This data is pseudonymous (tied to a random install ID, not to your identity or advertising ID) and is reported to us only in aggregate. See the GameAnalytics Privacy Policy.

6. Google Play Games Services

The leaderboards and achievements use Google Play Games Services. These features are optional and only active if you choose to sign in. When you do, Google associates your Play Games profile with your scores and achievement progress for this game. This is managed by Google under the Google Privacy Policy. You can play the entire game without ever signing in.

7. Notifications

Hatchkin can remind you when your pet needs care. These reminders are scheduled entirely on your device — no server is involved and no data leaves your phone. They respect quiet hours, ask for the system notification permission first, and can be switched off in the game's menu at any time.

8. What we do not collect

• Your name, email address, phone number, or contacts
• Any account you create with us — the game has no login of its own
• Precise GPS location
• Photos, files, or anything else on your device

We operate no backend servers that receive your personal data.

9. How long data is kept

Your game progress stays on your device until you delete the game's data or uninstall it. The third parties above retain their technical data under their own published retention policies; the random analytics install ID resets if you reinstall the game.

10. Your rights (GDPR)

You may request a copy of your data, ask us to correct it, or ask us to delete it at any time by writing to info@naturadigitalis.naturatubs.eu — though in almost every case there is nothing we hold to produce, because your data stays on your device. You also have the right to complain to a supervisory authority; ours is the Lithuanian State Data Protection Inspectorate (VDAI).

11. Changes to this policy

If this policy changes, we will update the date above and, for meaningful changes, say so on this page before the change takes effect. This policy will always match what the shipped game actually does.