Ashen Gate — Legal
Privacy Policy
Last updated: 9 October 2026
Short version: Ashen Gate creates no account and stores your progress and settings on your device only — we ourselves collect nothing. To keep it free, it shows a small banner and one optional rewarded video per run (Unity Ads), and its optional leaderboards and achievements are powered by Google Play Games, active only if you choose to sign in. On first launch every player is asked whether ads may use your information — not only in the EEA and UK — and no ad is requested until you answer. You can play the whole game either way, and change your mind any time from Settings. Ashen Gate is a dark-fantasy game for teens and up; it is not directed at children. It has no in-app purchases and no analytics service.
1. Who we are
MB Natura Tubs is a company registered in Lithuania, registration number 306734107, registered address Prancūzų 77-11, Kaunas, 44427, Lithuania.
We are the data controller for personal data processed in connection with the Ashen Gate mobile game. This policy applies to Ashen Gate only — our other games and apps have their own.
Contact: info@naturadigitalis.naturatubs.eu
2. What data is processed
| Data | Handled by | Why | Basis |
|---|---|---|---|
| IP address, device information, coarse (country-level) location, ad interactions, and — only where you agree to personalised ads — your device's advertising ID | Unity Ads (Unity Technologies) | Show ads, cap how often the same ad repeats, prevent fraud, count views, and (with consent) make ads more relevant | Consent for personalised ads; legitimate interest for non-personalised ads and fraud prevention |
| Your Play Games player ID, your scores and achievement progress (only if you choose to sign in to Google Play Games) |
Google Play Games Services | Online leaderboards and achievements | Consent — you choose to sign in |
| Game progress and settings your records, unlocked meta upgrades, achievements, and options |
Stored on your device only | Save your progress between sessions, and resume an interrupted run | Necessary to provide the game |
We ourselves do not receive, store, or have access to any of the third-party data above. Ashen Gate runs no backend servers of our own.
3. Advertising (Unity Ads)
To keep the game free, Ashen Gate shows a small banner and one optional rewarded video — the Recall, which you may choose to watch once per run. Ads are provided by Unity Ads (Unity Technologies).
Consent. The first time you play, the game asks whether you agree to personalised ads, before any ad is requested. We show this to every player, not only in regions that legally require it. If you agree, Unity Ads may use your advertising identifier to show ads more relevant to you. If you decline, you still see ads, but non-personalised (contextual) ones, and your advertising identifier is not used to profile you. Declining costs you nothing in the game. You can change your choice at any time from Settings → Ad Privacy inside the game, and you can reset or delete your advertising identifier in your device settings (Settings → Google → Ads). Unity's handling of ad data is governed by the Unity Game Player and App User Privacy Policy and the Unity Privacy Policy.
4. Google Play Games Services
The leaderboards and achievements use Google Play Games Services. These features are optional and only active if you choose to sign in. When you do, Google associates your Play Games profile with your scores and achievement progress for this game. This is managed by Google under the Google Privacy Policy. You can play the entire game — and unlock achievements locally — without ever signing in.
5. A game for teens and up
Ashen Gate depicts stylised, silhouette-based fantasy violence and is intended for a teen and adult audience. It is not directed at children. In line with children's privacy laws — including the US Children's Online Privacy Protection Act (COPPA) and the EU/UK GDPR — we do not knowingly collect personal information from children. If you believe a child has provided personal data through the game, contact us and we will help address it. Parents and guardians can reach us at any time at the address below; because the game keeps no account and stores progress only on the device, in almost every case there is nothing for us to hold, correct, or delete.
6. What we do not collect
- Your name, email address, phone number, or contacts
- Any account you create with us — the game has no login of its own
- Precise GPS location
- Photos, files, or anything else on your device
Ashen Gate uses no third-party analytics service, and we operate no backend servers that receive your personal data.
7. How long data is kept
Your game progress and settings stay on your device until you clear the game's data or uninstall it. The third parties above retain their technical data under their own published retention policies.
8. Your rights (GDPR)
You may request a copy of your data, ask us to correct it, or ask us to delete it at any time by writing to info@naturadigitalis.naturatubs.eu — though in almost every case there is nothing we hold to produce, because your data stays on your device or with the Google services above. You also have the right to complain to a supervisory authority; ours is the Lithuanian State Data Protection Inspectorate (VDAI).
9. Changes to this policy
If this policy changes, we will update the date above and, for meaningful changes, say so on this page before the change takes effect. This policy will always match what the shipped game actually does.